Commissioned / 2016Identity Design / Print Collateral / Packaging
VU — Recording & Publishing
VU is an independent record label and music publisher created upon the years of experience as well from the urge of bringing the vital support — to emergent and consolidated artists — especially in this era of uncertainty change in the music industry.
Its visual identity was designed with a modern and minimalist approach. The logo-mark results from merging the both V and U letters, creating a distinct monogram, thus making it an easily recognizable and memorable form in an over-saturated logotype landscape.